We're a London-based policy communications firm

We work with those looking to shape and disrupt policy narratives to get policy unstuck. We help you figure out what to say, by and to whom, and how.

Looking for a policy communications consultancy in London?

We’re Cast from Clay, a London-headquartered policy communications consultancy that works with clients across the world to shape and disrupt policy narratives. You’re probably here because you’re looking for a firm that can advise you on how to achieve your policy goals. You’re in the right place.

If you want to get a better sense of how we think before hiring us, you should take a look at our interview series, Policy Unstuck. It’s a weekly-ish newsletter that goes out to over 2,200 policy professionals, giving them tangible insight into the policymaking process and how to influence it.

How have we got Policy Unstuck?

We’ll get to our service offering in a minute, but before we do, a few of the tangible things we’ve done to get Policy Unstuck include:

Running a campaign that led to several countries {ADOPTING NEW POLICY COMMITMENTS}.
Creating a new {APPROACH TO HUMANITARIAN ADVOCACY}.
Supporting multiple research organisations to {DEPLOY CAMPAIGNING APPROACHES}.

We think, therefore we approach each task as an intellectual challenge. This helps us find solutions that others might miss. But believe us, we’re the biggest critics of our own work. We follow the process as long as it leads us to the desired result. If it doesn’t, we design a new approach.

Policy communications services

We specialise in supporting individuals and organisations to navigate the complex policy landscapes in Westminster. We provide a range of services to our policy-focused clients, from strategy to creative to digital execution. You can {DIVE INTO SOME OF OUR CASE STUDIES HERE}.

Strategic consultancy

{OUR STRATEGIC CONSULTANCY} services are geared towards ensuring you have the right foundations to achieve policy impact. This starts with assessing and optimising (or overhauling) your brand and positioning – both of which are crucial to getting in the door with policymakers. It also means answering questions like:

Do you have a clearly identified policy goal that is Specific, Measurable, Achievable, Relevant, and Time-bound (SMART)?
Is your organisation bought in to achieving this goal? If not, why not?
Do you understand the process through which your policy goal is attained?
What roles should you have in your advocacy and communications function? Do you have the right people in those roles?

We have developed a bespoke model for policy impact, The Ten Commandments of Policy Impact, which explains and explores how we think about securing policy change. {YOU CAN READ THE FIRST FIVE HERE}

Creative and communications delivery

Where our strategic consultancy is focused on ensuring you have the right foundations, our {CREATIVE AND COMMUNICATIONS DELIVERY} is about making them come to life. This includes visual identities and design, multimedia production, content design and development, public affairs, and campaign activations.

Our design and creative teams are in-house, and are policy-specialists. It’s all they do. So while they may have government and/or corporate backgrounds, they are attuned to what kind of creative delivery will make you stand out in the crowded policy landscape.

Digital delivery

Finally, we offer {DIGITAL DELIVERY}. This includes website design and development, data visualisation, content marketing, targeted advertising, and search engine and AI optimisation. Check out some of the websites we’ve designed and built (we also designed their visual identities):

Want our thoughts on how to achieve policy impact?

If you’re at the early stages of thinking through your policy advocacy approach, do read our Ten Commandments of Policy Impact. For each commandment, we’ve listed three or four questions that you need to have good answers to.

And if you’d like to discuss your answers – or how to get to them – with us, book a short introductory call with Tom Hashemi, our CEO.

Book an intro call

Discuss your policy challenge with Tom

Set up a call

More about Cast from Clay

We’re a team of creatives that shape and disrupt policy narratives. We work specifically with those who are looking to effect policy change.

Our team is made up of strategists, creatives, developers and policy advisors. We bring experience from Chatham House, Edelman, the UK Foreign Office, Global Counsel and other places, to our work here. We come from all over the world and use cultural knowledge in our work.

We confidently speak English, French, Portuguese, Ukrainian, Sinhalese, Belarusian and Russian. We speak many more badly. You can {read our bios here}

We care about our clients, the quality of our work, and, most importantly, about the impact our work has on the world. We want to shape policies that benefit people, and we’re ready to go the extra mile to achieve that.

This means that we’re always in a brainstorm mode, we think beyond the scope, we want to know your long-term strategy and your everyday issues, and we will tell you when we don’t think you’re doing the right thing.

FAQs

Are your services only available to London-based organisations?

We want to work with you, what are the next steps?

Why choose a policy communications agency in London, UK?

The levers of UK policy are concentrated in London (though perhaps they shouldn’t be) and it also functions as an international hub for policy, market and geopolitical discussions.

If you’re considering a policy communications agency to amplify your message, communicate to your stakeholders, or influence policy change, whether in the UK or internationally, a London-based agency makes strategic sense.

We offer expert guidance from seasoned professionals, allowing you to navigate complex policy landscapes and develop effective communications strategies and lobbying campaigns that drive real policy impact in Westminster and beyond.

How can a London policy communications agency help your non-profit, think tank or NGO?

By partnering with a London policy communications agency, you can tap into a wealth of expertise and resources that can help you navigate the complex world of policy-making and achieve your organisational goals.

With the policy insights of London policy communication agencies like Cast from Clay, you’ll gain a deeper understanding of the policy landscape and be able to develop effective communication strategies that resonate with your target audiences.

A London policy communications agency can also help your NGO, think tank, or campaigning organisation build relationships with key stakeholders, including policymakers, media, and the public, through strategic public affairs and media outreach efforts. Our expertise in stakeholder engagement will enable you to build trust and credibility with your audiences, while our media outreach capabilities will help you secure positive media coverage and manage crisis communications.

What factors should I consider when choosing the right policy communications agency in London?

When selecting a policy communications agency in London, you’re not just choosing a service provider – you’re investing in a strategic partner that can help you navigate complex policy landscapes and achieve your goals.

To guarantee you make the right choice, consider several key factors. First, look for an agency with an all-encompassing suite of services, including public affairs, policy analysis and communications, and media relations. Industry expertise is also vital, so choose an agency with a proven track record in your sector.

In addition, consider the agency’s media and policy networks, as well as their reputation and client testimonials. A good cultural fit is also essential, so assess whether the agency’s values and working style align with yours.

Don’t forget to evaluate their pricing and budget transparency, and whether they offer good value for money. By considering these factors, you’ll be able to find an agency that can develop effective communication strategies, leveraging their London insights and industry expertise to achieve your policy objectives.