We’re a team of creatives that shape and disrupt policy narratives.

Policy shapes the world, and the hands that mould it decide what the future will look like. In other words, policy matters. This might be why you started working in policy yourself. And it might be why you, like us, believe that getting policy narratives right is among the most important challenges of our time. 

It is a challenge that is as important as it is tricky, not least because recent years have seen the public conversation fragment. The divisions that have come to define 21st century society are creating roadblocks to meaningful progress on major issues at every level. 

At Cast From Clay, our goal is to get policy, unstuck. We work with campaigning organisations to help them navigate the complexities of policy narratives, and in doing so to shape the policies of tomorrow. We help you figure out what to say, to whom, and how – in a way that can move things forward.

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Aneesha Madugalle


Aneesha specialises in media relations, content strategy, and the art of impactful storytelling.

Formerly from Adfactors PR in Sri Lanka, she has successfully crafted and executed communication strategies for brands in diverse industries, including apparel, recycling, and food and beverage. Adept at crisis communications, she skilfully ensures her clients can navigate challenging times. 

Aneesha came to Cast From Clay to work with organisations that drive positive change in the fields of nutrition, ocean health, and circularity in the textile and apparel industry.

When not immersed in the world of communications, she indulges in culinary adventures. An avid list-maker, she curates lists of restaurants in London that she’s eager to explore and is always on the lookout for the best chocolate chip cookies.

Aneesha holds a Master’s degree in Marketing Communications from The University of Melbourne and a Bachelor of Arts from Knox College.

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Cat Carvalho

Digital Designer

Cat fell down the rabbit hole of Tumblr and Photoshop as a teenager, losing herself in a world of colours, graphics and bits of code. She decided to study design and didn’t look back.

This path took her out of Portugal and around the world. She worked as a graphic designer in education, sports marketing and nutritional supplements before deciding to specialise in digital design.

Fast forward to 2022, Cat joined Cast from Clay, where she sees her website designs come to life for clients working on everything from oceans to national security. You can find her lost in colours and graphics again, happily working away in Figma & Adobe.

Cat has a Bachelor’s in Communication and Multimedia Design from Escola Superior de Educação de Coimbra.


Jamie Horton

Senior Consultant

Jamie is an experienced public affairs and communications consultant with a background in energy and climate. He focuses on marrying strategic clarity with top-notch delivery.

Before Cast From Clay, Jamie worked at Helmsley Energy, a boutique public affairs and strategic communications agency specialising in the energy transition, where he managed client accounts across a range of renewable energy and Net Zero technology areas. Jamie’s former client list includes the Association for Renewable Energy and Clean Technology, Thames Water Ventures, Drax Group, and Policy Exchange.

Jamie has a BA (Hons) in History from the University of Oxford and is a chess National Master. 

Photograph of Josh Eyre, Senior Adviser at Cast from Clay.

Josh Eyre

Senior Advisor

Josh is a strategic comms specialist with wide experience helping businesses and civil society organisations accelerate social impact. Beyond communications, he has led research projects on social innovation for the London School of Economics and the Innovation Growth Lab, based at Nesta.

In 9 years at MullenLowe salt, Josh was focused on building cross-sector partnerships, teaching corporates how to speak the language of public policy, and creating thought-leadership and advocacy strategies to secure coverage in top-tier and specialist policy media outlets. Josh has advised Unilever and many of its brands, along with Novartis, DFID, USAID, Unicef, WaterAid, Mondelēz International, the World Steel Association, Economy, Kimberly-Clark and LIXIL Corporation.

Josh has a Master’s in Public Administration from the London School of Economics, specialising in policy analysis and innovation for social impact, and a BA (Hons) in history from UCL. He is also a qualified international election observer, and holds a diploma in creative writing from Goldsmiths University.

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Keith Burnet

Senior Counsel

Keith has over 30 years’ experience in communications roles in the public, private and not-for-profit sectors. The bulk of this time was spent at Chatham House, most recently as Managing Director of Communications and Publishing. There, he oversaw, among many other things, Chatham House’s transition to digital-first and audience-focused communications. Keith was also co-chair of the Co-lab set up to create immersive and collaborative research initiatives. We'll be leaning on his knowledge of think tanks, and policy organisations more broadly, as we grow.


Mykyta Tkach

Front-end Developer

Results-driven, friendly, passionate about learning new things and technologies. Mykyta takes a methodical approach to achieving tasks and objectives. The more complicated the project, the more he enjoys it.

He has 2 years of experience as a front-end developer with a focus on WordPress. Prior to this, Mykyta studied Philosophy. He loves to spend time playing the guitar.


Natallia Nenarokamava

Head of Strategy

Natallia is a digital comms expert, specialising in transforming complex narratives into simple and engaging formats.

She worked on a wide range of topics including human rights, chemical weapon ban, climate and environment, media freedom and international development. Her clients include Save the Children, Ocean Energy Pathway, Newlines Institute, ILRI, Eurasia Foundation, E3G, among others.

Before joining Cast From Clay, Natallia worked at the Foreign, Commonwealth and Development Office as part of the Russia Strategic Communications Unite, where she led digital campaigns.

Natallia is a Trustee of the NEoN Digital Arts Festival. She holds an MLitt in Curatorial Practice from The Glasgow School of Art and a BA (Hons) in Media and Communication from the European Humanities University.


Nazar Pelekh

Senior Developer

Nazar is a meticulous frontend developer with a passion for precision. He has a keen eye for detail and a love for pushing boundaries, bringing a blend of accuracy and creativity to frontend development.

Outside of work, Nazar finds joy in the world of running, an activity that helps him balance mental sharpness with physical well-being.

Nazar has 8 years of experience with web development, specialising in React.js/Next.js, WordPress, PHP. He has a Master’s in Telecommunication from National University “Lviv’s polytechnic”


Nicholas Taylor

Commercial Director

Nick has made a career of working with bright creative people and has over 25 years of senior commercial experience, much of it gained in the communications sector. He is a former CEO of WPP subsidiary Metro Broadcast, Managing Partner of issues management consultancy Luther Pendragon and COO of European affairs consultancy G Plus Europe.

Alongside his work for Cast From Clay, Nick is a director of management consultancy Hopton Hill and a non-executive director of television, brand & audio production company Zinc Media Group Plc.

Nick is a Fellow of the RSA and has a degree in Philosophy, Politics & Economics from Trinity College, Oxford. He used to speak French fluently and would like to do so again someday.


Oleh Kachmar


Oleh is a web developer with more than 3 years of commercial development experience. He works with such technologies as: HTML, CSS, JS, Jquery, PHP.

He started his career in IT as a junior web developer, and now specialises in developing sites of various complexity – from blogs and news sites to fully-fledged online stores.

He began his journey in IT being a student, getting a master’s degree in computer science. Now he cannot imagine his life without creating websites that make the work of site visitors easier.

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Tom Hashemi


Policy debates often get stuck, mired in conflict between opposing narratives. Tom founded Cast From Clay to change that.

Tom began his career at Edelman as a communications strategist, resolving challenges for global brands like Unilever, PayPal, and Toyota. In 2016 as the Brexit debate raged, he was advising Vodafone on how to restructure their mobile app and questioning why he wasn’t working on the more challenging of the two.

This led to the creation of Cast from Clay, founded on the belief that public engagement with policy matters, and that creating effective public constituencies for policy is the most effective way of securing policy change. This belief informs the company’s approach to shaping and disrupting policy narratives.

He has an MA in Terrorism, Security & Society from King’s College London, a BA (Hons) in Middle Eastern History from the University of Manchester.


Volodymyr Senyk

Senior Developer

Volodymyr is a skilled developer, handling complex projects with speed and accuracy.

He has 6 years of experience, specialising in HTML, CSS, JavaScript, PHP, WordPress and Git. Always on top of the latest development trends, he has created noteworthy web solutions for E3G and the World Resources Institute.

He has a Master’s in Computer Engineering from the Ukrainian Academy of Printing, Lviv.