We are a communications consultancy that helps public policy experts shape conversations that strengthen democracy.

Founded in the wake of the EU referendum in the UK, we were troubled by the failure of experts on all sides of the political spectrum to engage with the public, and by the retreat of meaningful, well-informed perspectives.

We want to see robust democracies, with people better engaged with the decisions and policies that affect their lives. Which is why we use data, strategy and design to build powerful campaigns that give big ideas the impact they deserve.

We work with NGOs, think tanks, and university research centres to better connect policy expertise to the audiences that matter – to craft policy ideas into human-shaped stories, and breathe life into them.

Read the story behind our brand
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Tom Hashemi

Managing Partner

As a teenager he took extremist websites offline… before turning to more constructive habits. Today, Tom is focused on improving the relationship between policy experts and the public.

Tom has responsibility for organisational development and team building at Cast From Clay. A communications strategist by background, he has worked across a variety of policy and political clients, including the Atlantic Council, NATO Engages, the Nuclear Security Working Group, OECD, Stimson Center, War on the Rocks, and the World Resources Institute. 

Formerly at Edelman, Reputation Leaders and Black Swan, Tom’s former corporate client list includes KPMG, Syngenta, Toyota, Aviva, Unilever, Vodafone, PayPal, and ManpowerGroup.

He has an MA in Terrorism Security & Society from King’s College London, a BA (Hons) in Middle Eastern History from the University of Manchester, and is a graduate of Google’s Squared Online digital marketing academy.


Aidan Muller


Aidan is a journalist-turned-strategic communications and digital expert, majoring in political affairs. He has been a digital advisor in Government, including Number 10.

His recent clients at Cast From Clay include the World Resources Institute, King’s College London, the United Nations, the Center for Global Development, the OECD, NATO Engages and English Heritage.

Aidan has been at the forefront of defining the practice of digital public affairs. He has advised multiple lobbying firms on setting up their digital offer, and was previously at Edelman, where he developed and led digital and social media programmes for some of the biggest brands in energy and cleantech. 

Prior to that, Aidan was part of the generation of digital leaders who introduced social media to Government (Ministry of Justice, and the Prime Minister’s Office). Aidan started his career as a journalist. He has degrees from the University of Manchester, City University London and Birkbeck.


Katy Murray

Insights and Relationships Lead

Katy manages research, content and community building at Cast From Clay. When she’s not shaping good comms ideas at work, you might find her sketching strangers at a life-drawing class.

Before taking on her current role, Katy worked for over 2 years as a Consultant at Cast From Clay. Her clients included University of Manchester, E3G, EAT Forum and Centre For Cities. Prior to life at Cast From Clay, she spent five years working in the non-profit sector, most recently as Communications Manager for charity think tank and consultancy New Philanthropy Capital (NPC). 

She holds a BA (Hons) in Ancient World Studies from University College London. Recently, she completed a Postgraduate Certificate in Psychosocial Studies at Birkbeck, which explored the complex interplay between individuals and society. She has since begun training as a psychotherapist.


Natallia Nenarokamava

Lead Consultant

Natallia is a digital comms expert, specialising in transforming complex narratives into simple and engaging formats. She has worked on a wide range of topics, from human rights to the chemical weapons ban, from media freedom to Arctic research. 

Before joining Cast From Clay, Natallia worked at the Foreign, Commonwealth and Development Office as part of the Russia Strategic Communications Team, where she led digital campaigns across a host of areas: politics, climate change, science and education, arts and culture. Her expertise in digital comms expands from the creation of visual identities and websites to running creative campaigns and online festivals.

Natallia is a Trustee of the NEoN Digital Arts Festival. She holds an MLitt in Curatorial Practice from The Glasgow School of Art and a BA (Hons) in Media and Communication from the European Humanities University.

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Tom Jeffery

Lead Consultant

Tom heads up campaigns and strategy projects, and has a specific focus on helping people and organisations develop their communications capabilities.

Tom has worked in and around public policy for a decade: handling press relations at the Institute for Fiscal Studies, and helping policy experts at UK charity Citizens Advice talk about their work. He edited Think Tank Review, the original briefing on the UK public policy agenda, and has also led editorial strategy at two news organisations. He grew up in the Indian Himalayas and started out in the restaurant trade, helping a much-loved Indian restaurant in Brighton earn a place in the UK’s National Restaurant Awards.

He has a MA in Social and Political Thought from the University of Sussex and a BA in International Development from the University of Leeds.


Anne Murray

Senior Consultant

Anne is an experienced political communications consultant with a focus on strategic campaigns in the UK and EU.

Anne came to Cast From Clay from an All Party Parliamentary Group of MPs in UK Parliament focused on levelling the playing field between banks and small business. She was also responsible for communications for the Bankers for Net Zero project set up to ensure small businesses are not left behind in the transition to net zero.

Her public affairs client list includes the Financial Shield and Legatum Institute, as well as policy work with Virgin Atlantic, Vodafone, and Santander. She was shortlisted for the PRCA’s Young Public Affairs Professional of the Year award in 2018. More recently she moved towards taking on clients with a positive social impact focusing on sustainability and financial inclusion issues.

Anne has a BA in Politics and Economics from the University of Newcastle and is the proud (and only) winner of the Little Enthusiast Award presented to her at high school.


Katerina Kalimera

Junior Consultant

Katerina is a digital marketing nerd and a natural dot connector between organisations, audiences and digital opportunities. She counsels clients on how to develop and execute communications strategies using digital tools and uses a mix of creativity and analytical skills to assess how content will be shared in tangible, exciting ways.

Before joining Cast From Clay, Katerina worked as a digital marketer for fashion e-commerce brands and art foundations, hacking their growth with paid advertising, storytelling and content creation. When she is not devising a strategy to increase newsletter subscribers, or implementing conversion tracking, you’ll hear her talking (a lot!) about the circular economy, textile innovation, and policymaking for environmental justice. 

She holds an MA in Media and Cultural Studies from the University of Sussex and a BA in Mass Media and Communication from the National and Kapodistrian University of Athens.

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Rostyk Chaikivskyi

Lead Developer

A salesman who was looking for new challenges, Rostyk found that he could change a button’s background on mouse :hover { it was love at first sight; }

Rostyk has 7 years of experience as a front-end developer, specialising in HTML, CSS, JavaScript, PHP, WordPress and Git. His clients include United Nations University, UNESCO, Texas National Security Review, Stimson Center, and the Nuclear Security Working Group.

He has a Master’s in Economics from Ivan Franko National University of Lviv.


Volodymyr Senyk


Volodymyr is a skilled developer, handling complex projects with speed and accuracy.

He has 6 years of experience, specialising in HTML, CSS, JavaScript, PHP, WordPress and Git. Always on top of the latest development trends, he has created noteworthy web solutions for E3G and the World Resources Institute.

He has a Master’s in Computer Engineering from the Ukrainian Academy of Printing, Lviv.  

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Oleh Kachmar


Oleh is a web developer with more than 3 years of commercial development experience. He works with such technologies as: HTML, CSS, JS, Jquery, PHP.

He started his career in IT as a junior web developer, and now specialises in developing sites of various complexity – from blogs and news sites to fully-fledged online stores.

He began his journey in IT being a student, getting a master’s degree in computer science. Now he cannot imagine his life without creating websites that make the work of site visitors easier.

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Josh Eyre

Senior Advisor

Josh is a strategic comms specialist with wide experience helping businesses and civil society organisations accelerate social impact. Beyond communications, he has led research projects on social innovation for the London School of Economics and the Innovation Growth Lab, based at Nesta.

In 9 years at MullenLowe salt, Josh was focused on building cross-sector partnerships, teaching corporates how to speak the language of public policy, and creating thought-leadership and advocacy strategies to secure coverage in top-tier and specialist policy media outlets. Josh has advised Unilever and many of its brands, along with Novartis, DFID, USAID, Unicef, WaterAid, Mondelēz International, the World Steel Association, Economy, Kimberly-Clark and LIXIL Corporation.

Josh has a Master’s in Public Administration from the London School of Economics, specialising in policy analysis and innovation for social impact, and a BA (Hons) in history from UCL. He is also a qualified international election observer, and holds a diploma in creative writing from Goldsmiths University.

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