Team
training
Policy influencing training
We offer private training for communications, public affairs and influencing teams. Our trainings are designed to cater directly to you—and your team’s—needs. That could be on what influence means for you as an organisation, how decisions are actually made by the people you want to influence, or how to more effectively make your case to them.
Directors of policy and communications bring us in to:
- Get your team excited. We provide a space to explore new ideas, discuss best practice, and get people thinking in new ways about what they are trying to achieve. Teams leave thinking differently about what they are trying to achieve, and confident they can deliver it.
- Align your team. It’s difficult to pull in the same direction if everyone has a different understanding of what it means to influence, how to construct a strategic approach to persuasion, or what ministers look for in policy proposals. Our sessions build a baseline understanding across your whole team on the issue at hand.
- Give a different perspective. We work across a range of policy areas, and we’re constantly interviewing politicians and officials on what actually works to get policy changed. We’ll look at your policy area from a different angle, whether that is challenging how you frame it, or what you’re doing to get it unstuck.
- Pull back the curtain. We bring people who’ve been in the room to share their perspective—including former ministers, special advisers, and senior officials—to explain how decisions really get made.
Dozens of organisations have taken our training, including SOAS, Rewilding Britain, the World Resources Institute, Nesta, and the NSPCC.
Get started
Book a call with Tom“Those sessions helped change our working culture. People have thought differently about things after that, and there are materials and tools that you can constantly bring back in. It hasn’t all been plain sailing, but it really, really helped.”
Elli Moody, Director of Policy and Advocacy
CPRE, the Campaign to Protect Rural England
How it works
It starts with you booking a call with Tom. Key questions he’ll ask you: what do you want the training to achieve? How will you know if we’ve achieved it? Who will be/should be in the room? Between you, you’ll discuss whether Cast from Clay is the right fit for the brief.
If we are, we’ll curate a bespoke training day that does what you need it to do. You’ll get the benefit of our in-house knowledge and experience, plus the senior advisers that we can draw on from the worlds of politics, policy, digital, copywriting and AI. Check out the types of people in our network in the Policy Unstuck back catalogue.
- Format: Half day or full day, in person or online. We always prefer in person sessions, and you’ll get more out of it too. We’re happy to travel (with enough notice.)
- Cost: From £5,000+VAT for a half day, and from £8,000+VAT for a full day in London. Pricing is determined by how much we are creating for you from scratch, and which colleagues (internal and external) will be there on the day.
- External guests: We always try to bring an external speaker for full day sessions, however, our ability to do so is often determined by how much notice you give us. The more the better. If we bring a sitting policymaker, such as a member of the House of Lords, they will share general insight into how decisions are made and will not advise on your specific policy asks.