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This course will be next running on the 13th May 2024.

Aim for

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This course is worth up to 15 CPD points This course is worth up to 15 CPD points

This online policy communications training course equips you with the skills you need to plan, improve and measure the impact of your projects, programmes and policy communications campaigns.

Aim for impact: online impact evaluation for policy communications course

What will I learn?

If you’re working on policy and research then you’re in the business of change. But all too often, good intentions get blocked by a lack of focus, competing goals, or an unclear articulation of your plans. Aim for impact helps you transform intentions into action by equipping you to plan, improve and measure the impact of your projects, programmes and policy communications campaigns – It’s an online course on impact evaluation for policy communications.

We’ve developed this course with experts and communicators in think tanks, NGOs and university research centres. It draws on our experience of helping them solve communications challenges, including those specific to the worlds of research, policy, and public affairs.

There are six modules in this course:

  1. Why we need to care about impact
  2. Getting to know the Five Dimensions of Impact
  3. Figuring out who is involved in achieving your impact
  4. How much impact, risk, and contribution
  5. Getting to grips with Theory of Change
  6. How to evaluate your impact

Impact evaluation for policy communications

Starts: Monday 13th May 2024Ends: 24th June 2024
Commitment: 2 hours per weekDuration: 5 weeks
Price: £350 GBP (+VAT)Study Mode: Tutor-guided, online learning

Throughout the course, a module is opened each week on a Wednesday, including the study content and a homework exercise, to be completed at your own pace. There are three live sessions, run via Google Meets, normally in weeks 1, 3 and 5. For the next cohort, these will run as follows:

  1. Course kick-off session: Monday 13th May 3pm GMT
  2. Guest expert session: Thursday June 13th at 4pm GMT
  3. Graduation session: Monday 24th June 3pm GMT

By joining ‘Aim for impact’, you will be able to access The Craft, a global community of policy communicators, where you can share ideas or challenges you are facing with others to get their insight and thoughts.

Future courses: We run this course when we have 8 participants signed up. This is to ensure you get as much value from the course by co-learning with others, and drawing on their group’s experiences as much as the course content. Once we have a full cohort, we will schedule the dates of the course at least a month in advance so you have time to plan around work. You can express your interest in future {AIM FOR IMPACT COURSES HERE}.

Your instructor

Josh Eyre

Josh Eyre is a strategic comms specialist with over 10 years of experience helping businesses and civil society organisations accelerate social impact. Beyond communications, he has led research projects on social innovation for the London School of Economics and the Innovation Growth Lab, based at Nesta.

In 9 years at MullenLowe salt, Josh was focused on teaching corporates how to speak the language of public policy, and creating thought-leadership and advocacy strategies.

Josh has advised Unilever and many of its brands, along with Novartis, DFID, USAID, Unicef, WaterAid, Mondelēz International, the World Steel Association, Economy, Kimberly-Clark and LIXIL Corporation.

Hear from previous students

Last month, I completed Cast From Clay’s ‘Aim for Impact’ course, hosted by the brilliant Joshua Eyre. This self-paced online course is fantastic and I *highly* recommend it for any policy/corporate – public affairs professional.

Daniel Woolf Head of Policy and Government Relations, Enterprise Nation

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