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We’re a team of strategists who shape and disrupt policy narratives.

What do we do?

Strategy, communications, creative and digital.

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Policy, unstuck
We’reateamofstrategistswhoshapeanddisruptpolicynarratives.
We’re a team
We’re a team
of strategists who
of strategists who
shape and disrupt
shape and disrupt
policy narratives.
policy narratives.
ABOUT
Image showing two Cast from Clay colleagues.

Policy, unstuck

About Us

Communications consultancy for those who work on policy change.

Policies get stuck in legislation, in unproductive and circular debates, and during implementation, hindering the progress on many vital issues. Most good policy ideas never make it to the desk of a decision maker. That’s where we come in.

Looking for Policy Unstuck?

Read the back catalog of our interview series with political and policy insiders.

Explore

Strategy

Do you have a policy goal that is specific, measurable, achievable, relevant, and time-bound? Is your organisation bought in to achieving that goal?

{OUR STRATEGY CONSULTANCY} is geared towards ensuring you have the right foundations to achieve impact – and that starts by saying yes to those questions.

It also means assessing and optimising (or overhauling) your brand and positioning – both of which are crucial to getting in the door with policymakers.

We have developed a bespoke model for policy impact, which explains and explores how we think about securing policy change. Read the {FIRST HALF OF IT HERE}

Communications

Our design and creative teams are in-house, and are policy-specialists. It’s all they do. So while they may have government and/or corporate backgrounds, they are attuned to what kind of creative delivery will make you stand out in the crowded policy landscape.

Where our strategic consultancy ensures you have the right foundations, our creative and communications delivery is about bringing things to life. This includes visual identities, design, multimedia production, public affairs, and campaign activations.

Digital

For us, digital means website design and development, data visualisation, content marketing, targeted advertising, and search engine and AI optimisation.

We could wax lyrical about our digital prowess, but it’s easier if you just check out some of the sites we’ve built. (* means we designed their visual identities too)

Online training

We run 5 week online training cohorts on persuasion, impact management and how to use artificial intelligence in policy communications.

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