What
we do
“If you’ve gone through some sort of change, you’re shifting focus… that’s when you come to an organisation like Cast from Clay.
If there’s a change management aspect, I really recommend them.”
Rowan Emslie, Chief Communications Officer, the Centre for Future Generations
“If you’ve gone through some sort of change, you’re shifting focus… that’s when you come to an organisation like Cast from Clay.
If there’s a change management aspect, I really recommend them.”
Rowan Emslie, Chief Communications Officer, the Centre for Future Generations
Our services
Strategy &
positioning
Defining what an organisation stands for in policy debates: its competitive position and value add, its research and policy agenda, and the team it does it with.
Influencing
infrastructure
The visual and verbal systems that make positioning recognisable and repeatable, and the tools and processes that make influencing work seamless and efficient.
Strategic
influencing
Running the always-on policy communications engine: campaigns, content, public affairs, owned channels, stakeholder engagement.
Are you thinking about your positioning?
We offer a free, no obligation review of your positioning. We’ll assess you based on:
- Do you stand out? How specific and unique is your brand articulation?
- Do you have a unique policy proposition? How do you line up versus your peers in terms of stated policy objectives?
- Is your communications supporting your objectives? Is there alignment between the target audiences for your policy goals (e.g. specific government departments), and the inferred target audiences from your communications and verbal identity?
What others have said: “Sooooo fascinating!” “This is super interesting”
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