Services
We’re a team of creatives that shape and disrupt policy narratives.
“What we like about Cast From Clay is your ideas.
You take us out of our comfort zone.”
Take me out of my comfort zone
Executive positioning: We work with executives and senior leaders to shape your positioning and build your brand, starting conceptually and taking that through to design, communications, and marketing.
Stakeholder engagement: Experiences shape our future behaviour. We design stakeholder engagement programmes to shape how stakeholders – people – understand an issue, and so influence how they’ll address it in the future.
Professional development: We run cohort-based training programmes through our online platform, The Craft, that focus on the skills you need as a policy communications specialist, from influence and persuasion skills, to measurement and evaluation
Brand & organisational positioning: Having a clear mission, vision, and purpose is the foundation for effective communications. Our 12-week brand strategy programme provides the blueprint to articulate a clear vision and purpose and align your organisation behind it.
Communications & campaign strategy: We have niche expertise in developing communications strategies for policy-focused organisations. We know what works, what doesn’t, and how to get the most value from your resources.
Web & creative content: Strategy only takes you so far. Brilliant execution makes it a reality. Our award-winning design and digital work brings big ideas to life.
Impact evaluation: Defining programme goals and evaluation criteria up front, and the process by which you will measure them, is a crucial stage to effective communications.
Narrative change. Often we speak in a language that resonates with our in-group, and changing this can be the singular most effective way to make progress on a policy issue. Our narrative change programme provides the framing, phrases, and argument flows for you to use to bring others onboard, and critically provides a framework for bringing other campaigners on that road with you. Because if we don’t all sing from the same hymn sheet, the message is lost in the ether.
Coalition building: Few need help building coalitions of the usual suspects. We’re focused on helping you build the unusual ones. Who could it be? How will you get them on-board? What could you achieve?
People
Executive positioning: We work with executives and senior leaders to shape your positioning and build your brand, starting conceptually and taking that through to design, communications, and marketing.
Stakeholder engagement: Experiences shape our future behaviour. We design stakeholder engagement programmes to shape how stakeholders – people – understand an issue, and so influence how they’ll address it in the future.
Professional development: We run cohort-based training programmes through our online platform, The Craft, that focus on the skills you need as a policy communications specialist, from influence and persuasion skills, to measurement and evaluation
Organisations
Brand & organisational positioning: Having a clear mission, vision, and purpose is the foundation for effective communications. Our 12-week brand strategy programme provides the blueprint to articulate a clear vision and purpose and align your organisation behind it.
Communications & campaign strategy: We have niche expertise in developing communications strategies for policy-focused organisations. We know what works, what doesn’t, and how to get the most value from your resources.
Web & creative content: Strategy only takes you so far. Brilliant execution makes it a reality. Our award-winning design and digital work brings big ideas to life.
Impact evaluation: Defining programme goals and evaluation criteria up front, and the process by which you will measure them, is a crucial stage to effective communications.
Conversations
Narrative change. Often we speak in a language that resonates with our in-group, and changing this can be the singular most effective way to make progress on a policy issue. Our narrative change programme provides the framing, phrases, and argument flows for you to use to bring others onboard, and critically provides a framework for bringing other campaigners on that road with you. Because if we don’t all sing from the same hymn sheet, the message is lost in the ether.
Coalition building: Few need help building coalitions of the usual suspects. We’re focused on helping you build the unusual ones. Who could it be? How will you get them on-board? What could you achieve?