A new brand for offshore wind

The wind energy sector, like many other policy areas, is often homogenous in its approach to visual identity and branding. It was pleasure to work with a team who wanted to be different.

The Ocean Energy Pathway exists to unlock the immense resource of offshore wind power. As they put it, ‘getting to our energy future faster’. After a user and landscape research phase, we started designing something that would feel different.

Eager to bring fresh energy, wind and motion, we created a visual identity and website that would stand out from the crowd. Simple, elegant, authoritative, yet full of colour and life.