Methodology
Cast From Clay interviewed n=2,007 US adults and n=2,008 UK adults aged 18+ between the 20th and 22nd January 2018 via online panel survey on their social media usage. Each market’s respondents were screened and weighted to be nationally representative of age, gender and region. The margin of error on the study is +/- 2.2%.
The 19 social media networks tested this year were Facebook, Facebook Messenger, Foursquare, Giphy, Google+, Grindr, Instagram, LinkedIn, Pinterest, Reddit, Skype, Snapchat, Tinder, Tumblr, Twitter, Vkontake, WeChat, WhatsApp, and YouTube.
This presentation contains profiles of each network by gender, age, social grade (UK only), household income, and geography. Various other demographic breaks are available on request ([email protected]).
Image credit: Pixabay on Pexels.
