Impact Evaluation For Policy Communications – Aim for Impact

What will I learn?

If you’re working on policy and research then you’re in the business of change.

But all too often, good intentions get blocked by a lack of focus, competing goals, or an unclear articulation of your plans.

Aim for impact helps you transform good intentions into intentional action by equipping you to plan, improve and measure the impact of your projects, programmes and policy communications campaigns.

Online Training on Impact Evaluation of Policy Communications

There are six modules in this course:

  1. Why we need to care about impact
  2. Getting to know the Five Dimensions of Impact
  3. Figuring out who is involved in achieving your impact
  4. How much impact, risk, and contribution
  5. Getting to grips with Theory of Change
  6. How to evaluate your impact


Cohort information

Starts: 15th March 2024
Ends: 24th April 2024
Duration: 5 weeks

Commitment: 2 hours per week
Price: $450 USD (+VAT)
Study mode: Tutor-guided, online learning

A module is opened each week on a Wednesday, including the study content and a homework exercise, to be completed at your own pace. There are three live sessions, run via Google Meets, through the course:

  • Course kick-off call: 13th March 2024, 4-4:45pm GMT
  • Live session for discussion + guest speaker: 17th April 2024, 4-5pm GMT
  • Graduation / course wrap-up: 24th April 2024, 4-4:30pm GMT

By joining ‘Aim for Impact’, you will be able to access The Craft, a global community of policy communicators, where you can share ideas or challenges you are facing with others to get their insight and thoughts.

Your instructor

Photograph of Josh Eyre, Senior Adviser at Cast from Clay.Josh Eyre is a strategic comms specialist with over 10 years of experience helping businesses and civil society organisations accelerate social impact. Beyond communications, he has led research projects on social innovation for the London School of Economics and the Innovation Growth Lab, based at Nesta.

In 9 years at MullenLowe salt, Josh was focused on teaching corporates how to speak the language of public policy, and creating thought-leadership and advocacy strategies.

Josh has advised Unilever and many of its brands, along with Novartis, DFID, USAID, Unicef, WaterAid, Mondelēz International, the World Steel Association, Economy, Kimberly-Clark and LIXIL Corporation.

“Josh is lovely. A great host who pretty seamlessly creates a welcoming and inclusive atmosphere. The course was really well-delivered with really useful content, so I’m very pleased to have taken it.”
Daniel Woolf, head of policy and government relations, Enterprise Nation

“This course was very interesting and useful…I have already begun deploying some of the ideas.”

Katherine Walla, associate director of editorial at the Atlantic Council