What will I learn?
If you’re working on policy and research then you’re in the business of change. But all too often, good intentions get blocked by a lack of focus, competing goals, or an unclear articulation of your plans. Aim for impact helps you transform intentions into action by equipping you to plan, improve and measure the impact of your projects, programmes and policy communications campaigns – It’s an online course on impact evaluation for policy communications.
We’ve developed this course with experts and communicators in think tanks, NGOs and university research centres. It draws on our experience of helping them solve communications challenges, including those specific to the worlds of research, policy, and public affairs.
There are six modules in this course:
- Why we need to care about impact
- Getting to know the Five Dimensions of Impact
- Figuring out who is involved in achieving your impact
- How much impact, risk, and contribution
- Getting to grips with Theory of Change
- How to evaluate your impact
Impact evaluation for policy communications
| Commitment: 2 hours per week | Duration: 5 weeks, starting 5th February 2025 |
| Price: £350 GBP (+VAT) | Study Mode: Tutor-guided, online learning |
Throughout the course, a module is opened each week on a Wednesday, including the study content and a homework exercise, to be completed at your own pace. There are three live sessions, run via Google Meets, normally in weeks 1, 3 and 5.
By joining ‘Aim for impact’, you will be able to access The Craft, a global community of policy communicators, where you can share ideas or challenges you are facing with others to get their insight and thoughts.
Your instructor
Josh Eyre
Josh Eyre is a strategic comms specialist with over 10 years of experience helping businesses and civil society organisations accelerate social impact. Beyond communications, he has led research projects on social innovation for the London School of Economics and the Innovation Growth Lab, based at Nesta.
In 9 years at MullenLowe salt, Josh was focused on teaching corporates how to speak the language of public policy, and creating thought-leadership and advocacy strategies.
Josh has advised Unilever and many of its brands, along with Novartis, DFID, USAID, Unicef, WaterAid, Mondelēz International, the World Steel Association, Economy, Kimberly-Clark and LIXIL Corporation.
Hear from previous students
Accessibility statement
If you require additional accommodations or encounter any accessibility barriers, please contact us at [email protected].