You know when you force yourself to continue reading something where the information is valuable, but the writing is poor? Do you ever wonder whether your readers think that of your writing?
Writing is one of the most important tools in the policy communicator’s shed. Yet few take the time to challenge the way they write, or to think about what tone of voice suits them, in their context, for their audience. This five-week course addresses this, giving you the confidence to set your writing apart from the crowd.
How to Write so People Want to Read is led by Alex Wilson, an award-winning copywriter (SABRE Awards, Campaign Magazine PR Awards, EFFIE Awards) with some 15 years of experience. He has worked for clients across various sectors: Tinder, Natwest, Innocent, and Addidas. And his writing has been published in titles like The Guardian, The Times, and Foreign Policy.
Introducing your course leader, Alex Wilson
“Effective writing is a superpower. It can alter beliefs, challenge perceptions and connect communities. But when it’s not done well, it can confuse, alienate and bore.
My goal in this course is to help you recognise what makes writing good, and build your confidence in your own tone of voice. Whether you are writing to ministers, the public, your peers or your boss, knowing how to write well will set every part of your career up for success.”
- 2024-present: Board Member, Dulwich Hamlet Supporters Trust
- 2023-2025: Senior Strategist, Pitch Marketing Group (NatWest x Team GB, Paddy Power, EA Sports FC, Molson Coors, Gallagher Insurance)
- 2019-2023: Freelance strategist (Affinity Water, Grayling, Opinium, Huaweii)
- 2012-2019: Creative Strategist, Hill & Knowlton (Crocs, GE, Egypt, Steven Gerrard)
The next cohort of How to Write so People Want to Read starts on 17th September.
Book your place for £375+VATWant to book your team onto this course? Email [email protected] (multi seat discounts available.)
Course outcomes and structure
By the end of this course, you will…
- Know which sentence structure works best in English, and why they really matter to making your writing understandable
- Understand when and how to use LLMs to help you write, and when to avoid them like the plague
- Start introducing character and flair into your writing, in a way that feels comfortable to you
This course is designed for people at all levels of seniority, and all practice areas (policy, communications, influencing). Please note that this is not an English language course—you will need fluent English to get the most out of it.
This is a 5-week course, costing £375+VAT. There are 5 online modules to work through, each with a mix of content and exercises for you to complete. There are three live, one-hour teaching sessions as part of this course, designed to consolidate learning, explore examples and facilitate discussion.
Live session 1: Wed 23 September
Live session 2: Wed 7 October
Live session 3: Wed 21 October
If you would like your team to take this course (we offer a “five places for the price of four” deal) or if you require additional accommodations or encounter any accessibility barriers, please contact us at [email protected].
The next cohort of How to Write so People Want to Read starts on 17th September.
Ready to take your writing to the next level?