Does your brain turn to sludge at the sight of a blank sheet of paper?
It’s ok. Writing is hard. Formal education has taught most of us to fill reams of paper with dense information. But in a professional setting, our work needs to be easy to read. It has to explain complex concepts to non-experts. Sometimes, it even needs to be entertaining.
If you don’t get it right, the people you’re writing for (ministers, clients, journalists, the public, your own boss) stop reading properly halfway down the page. That can make it feel like a daunting task.
This course won’t be teaching you grammar rules. But we will teach you to take on that blank page with confidence, writing with clarity, judgement, and a voice that’s actually yours.
Who it’s for?
This course is for policy, communications and public affairs professionals (at any level of seniority, from graduate to director) who want people to have an easy time reading their writing.
This isn’t an English as a Second Language (ESL) course. You’ll need professional-level proficiency in written English to get the most from it.
Next cohort starts 24 September 2026.
Book your place for £375+VATWhat we’ll cover
Five modules, worked through at your own pace, plus three live one-hour sessions to test what you’re learning against real examples:
- Communicating complex ideas in simple sentences that are easy to read
- Adapting your writing for different audiences and formats
- Judging when and how to add flair and personality to your writing
- Editing your writing and using AI tools to improve it over several drafts
- Making practical changes to your ways-of-working to help you produce better writing in your professional context
By the end, you’ll know which sentence structures make English easy to read and why it matters, understand exactly when an LLM is useful to your writing and when it isn’t, and have started writing with more of your own personality (in a way that feels like you, not a performance).
Introducing your course leader, Alex Wilson
“Effective writing is a superpower. It can alter beliefs, challenge perceptions and connect communities. Done badly, it confuses, alienates and bores.
This course is about recognising what makes writing good, and building the confidence to write in a voice that’s actually yours — whether you’re writing for ministers, the public, your peers or your boss.“
Alex is an award-winning communications strategist and copywriter (SABRE Awards, Campaign Magazine PR Awards, EFFIE Awards) with 15 years’ experience writing for brands including Tinder, NatWest, Innocent and Adidas, alongside bylines in The Guardian, The Times and Foreign Policy.
Dates and price
Five weeks. £375+VAT. Five online modules plus three live one-hour sessions:
Live session 1: Tue 30 September, 2 – 3pm UK
Live session 2: Tue 14 October, 2 – 3pm UK
Live session 3: Tue 28 October, 2 – 3pm UK
Bringing your team? Book five places for the price of four. Email [email protected] for multi-seat pricing.
Need extra support, or run into an accessibility barrier? Email [email protected] and we’ll sort it.
Next cohort starts on 24th September.
Ready to take your writing to the next level?Frequently asked questions
- What if students can’t make a live session?
We encourage all students to make live sessions to get the best value from the course. If they’re not able to attend, we can share the exercises and notes from the live session so they can catch up in their own time. - Do students need any prior writing experience?
No. If students can write English well enough to use it in a professional setting, and have enough experience of the language to string together a work email, they’ll be perfectly comfortable on this course. - Can’t AI just do all the writing for us now?
AI is very good at some things, and very bad at others. Outsourcing all of your writing to AI means you get generic ideas and stale prose that are likely to be ignored by anyone you want to reach. We believe that AI can be an effective part of the writing process, but only in a way that supports the writer and makes sure they remain in control of what they write. We’ll cover that in more detail during the course. - What discounts do you offer for teams?
We offer a “five for the price of four” deal for teams. That scales with the numbers (so it becomes 10 for the price of eight, etc.). Team sizes above 15 receive bespoke pricing, and will run on their own private course. Please email [email protected] for more information. - Do you run courses just for one organisation?
Yes, albeit you must be purchasing at least 15 seats to do this. - Will I still be able to access the training materials after the course closes?
You will have access to the materials for an additional two weeks after course completion. - What happens if I am unable to complete the course?
You are given a two-week grace period at the end of the course to complete any missed modules. We strongly recommend making time to finish during this window, as with anything, the longer you leave it, the harder it is to complete! - Am I able to change my selected course dates once I have booked and paid?
Yes, you can change your course dates after booking. Please email [email protected] with your request. If the current live dates no longer suit your schedule, we can transfer you to a future cohort.