What will you learn?
Powerful writing can alter beliefs, challenge perceptions and connect with others. But when it’s not done well, it can confuse, alienate and bore.
How often are you skimming through reports, articles or emails because the content just doesn’t grip you?
How to write (so people want to read) is a course that treats writing as a practical skill to be learned. We’ll go through the principles of writing well, provide the opportunity to practice those skills, and give you the confidence to supercharge your professional writing. The power of good writing is universal – if you work with words, this course will be useful for you.
This course is written for the world we find ourselves today. It combines proven insights from writing instructors like Stephen King and Sam Leith with advice on how to adapt your writing for emerging digital platforms, and how to best use LLMs (and what pitfalls to avoid).
Why should you take this course?
If you are looking for practical advice and new skills to immediately take away and use to improve your writing, this course is for you. Whether you’re writing for ministers, the public, your peers, your boss, or simply for whoever stumbles onto the blog page on your website, learn how to set your writing apart.
In a world of AI slop, the ability to write clearly, convincingly and with character is more important than ever.
Online training on engaging writing
| Commitment: 2 hours per week | Duration: 5 weeks, starting 19th March 2026 |
| Price: £375 GBP (+VAT) / $500 | Study Mode: Tutor-guided, online learning |
A module is opened each week on a Wednesday, including the study content and a homework exercise, to be completed at your own pace. There are three live, one-hour teaching sessions (on Google Meet) to join as part of this course, designed to consolidate learning, explore real examples and facilitate discussion.
What does the course cover?
Over five modules, we will analyse the fundamentals of good writing and provide clear, actionable takeaways for you to start implementing immediately. The course covers:
- Communicating complex ideas in simple sentences that are easy to read
- Adapting your writing for different audiences and formats
- Judging when and how to add flair and personality to your writing
- Editing your writing to improve it over several drafts
- Making practical changes to your ways-of-working to help you produce better writing in your professional context
Want to take this course with your team?
We offer reduced pricing for purchases of 5+ seats. Get in touch for more information.
Please contact us at [email protected] if you have questions about this course.
Your instructor
Alex Wilson
Alex is a copywriter and communications strategist with over a dozen years’ experience.
During his career, Alex has ghostwritten for entertainers, sportspeople, corporate executives and governments. He’s also worked on communications projects for some of the biggest brands and companies in the world like Adidas, General Electric, Innocent, Molson Coors, Natwest, P&G, Puma and Tinder. Alex’s writing has been published in titles including The Guardian, The Times, Foreign Policy and McSweeney’s Internet Tendency.
Alex is so committed to experimenting with the power of words that he once did a stand-up comedy set in Mandarin Chinese (it’s unclear whether the audience was laughing with or at him). He has a BA in English Literature & Linguistics from the University of Manchester, some of which he still remembers.
You can find him on LinkedIn here.
Accessibility statement
If you require additional accommodations or encounter any accessibility barriers, please contact us at [email protected].