Is this effective writing course for me?
How often do you skim through reports, articles or emails because the content just doesn’t grip you? Want to understand how to write effectively so people actually want to read what you write? Then this course is for you.
Whether you’re writing to ministers, the public, your peers or your boss. Build the confidence to set your writing apart from the crowd. So you can finally publish that blog, write that online article or post more frequently on your socials.
The power of good writing is universal so if you work with words, this course will be useful for you.
How to write effectively course overview
| Time Commitment: 10 hours | Duration: 5 modules over 5 weeks |
| Price: £375 GBP (+VAT) / $500 per person | Study Mode: Tutor guided online learning |
We are able to provide a discounted price for teams (5+ seats), to learn more contact our Training Lead Chi at [email protected].
What will I learn about effective writing?
Effective writing is a superpower. It can alter beliefs, challenge perceptions and connect communities. But when it’s not done well, it can confuse, alienate and bore.
Writing is practical skill that can be learned and ‘how to write effectively’ has been designed with that in mind. This course combines proven insights from writing masters like Stephen King, Sam Leith and George Orwell but with a modern spin of how to effectively use Artificial Intelligence to write faster and better without sounding like a robot.
You will learn:
- The core principles of writing well.
- How to adapt your writing for emerging digital platforms.
- How to best use LLM (Large Language Models) and what pitfalls to avoid.
Throughout the 5 week course you will be provided with a (non-judgmental!) space to practice what you learn in order to supercharge your skills. Giving you immediate practical knowhow to take home and boost your confidence to make changes in your professional life.
About your course leader: Alex Wilson
“I work with individuals and companies to help them define their brand, and then work with them to tell their story to the world (with all the maddening complexity that involves in our modern media environment).
On a practical level, that can mean anything from selling-in stories to a newspaper to making sure they’re prepped for a podcast interview to ghostwriting their online life on LinkedIn.
I really enjoy designing and running training programs. I previously co-ran the High Flyers PR Course – over 200 PR professionals trained!”
Alex is a copywriter and communications strategist with over a decades worth of experience. During his career, Alex has ghostwritten for entertainers, sportspeople, corporate executives and governments. He’s also worked on communications projects for some of the biggest brands and companies in the world like Adidas, General Electric, Innocent, Molson Coors, Natwest, P&G, Puma and Tinder. Alex’s writing has been published in titles including The Guardian, The Times, Foreign Policy and McSweeney’s Internet Tendency.
Alex is so committed to experimenting with the power of words that he once did a stand-up comedy set in Mandarin Chinese (it’s unclear whether the audience was laughing with or at him). He has a BA in English Literature & Linguistics from the University of Manchester, some of which he still remembers.
Want to take your whole team on a journey of learning?
Get in touch to learn more about our team discount
Accessibility statement
If you require additional accommodations or encounter any accessibility barriers, please contact us at [email protected]. We will address any accessibility concerns promptly to ensure an effective, enjoyable learning experience for everyone.