He has developed content strategies for world-leading non-profit and corporate brands including Greenpeace, WWF, National Geographic, United Nations, Sky, and Macmillan Cancer Support.
Before joining Cast from Clay he was MarComms Lead at storytelling & impact platform WaterBear, delivering digital strategy and community engagement through social media content, campaigns and partnerships.
Previously Head of Earthtopia, one of TikTok & Instagram’s biggest eco communities, he grew the channel from 0 to 500,000 followers through climate action content.
Outside of the digital realm he enjoys walks in nature, bird watching, swimming and reading books about military history.
